HTML Entity for Service Mark (℠)

Beginner
5 min read
Updated: Sep 2026
1 example
Unicode U+2120

What Is the Service Mark Entity?

Service Mark (℠) is the Letterlike Symbols character at Unicode U+2120 (SERVICE MARK). It marks a name or logo as a service mark for services — not goods.

Remember
Character     ℠
Unicode       U+2120
Hex entity    ℠
Decimal       ℠
Named entity  (none)
CSS escape    \2120
Not the same  ™ (™) · ® (®)

Hex, decimal, CSS, and a typed character all produce the same glyph: ℠. Prefer ℠ when you want an explicit entity. For goods trademarks use ™; for registered marks use ®.

Quick Reference

One table for every form you will actually use.

FormCodeWhere it goes
Hex entity℠HTML markup (best entity default)
Decimal entity℠HTML markup
Named entityNoneHTML5 does not define one
CSS escape\2120Stylesheet content
Direct character℠UTF-8 HTML text

When to Use Which

SituationUse
Service mark (services)℠ or ℠
Trademark for goodsUse ™ (U+2122)
Registered markUse ® (U+00AE)
Generated text via ::before / ::aftercontent: "\2120"
Legal notice copyBrandName℠ plus plain-language notice

Live Preview

Service Mark in branding contexts, compared with trademark and registered signs.

Brand snippet CloudSync℠ — Professional hosting
Large glyph ℠
Hex entity ℠ → ℠
vs TM / ® ℠  |  ™  |  ®
With entities Hex: ℠ | Decimal: ℠

Complete HTML Example

One page that shows this symbol with hex, decimal, and CSS. Use View Output or open the live editor.

Hex + Decimal + CSS

Three ways to produce ℠ in a single document (no named entity).

html
<!DOCTYPE html>
<html lang="en">
<head>
  <meta charset="UTF-8">
  <title>Service Mark (℠)</title>
  <style>
    #point::after {
      content: "\2120";
    }
  </style>
</head>
<body>
  <p>Using Hex Code: &#x2120;</p>
  <p>Using HTML Code: &#8480;</p>
  <p id="point">Using CSS Entity: </p>
  <p>Branding: CloudSync&#x2120;</p>
</body>
</html>
Try It Yourself

How It Works

1. Hex: U+2120 → &#x2120; in HTML. The browser turns it into ℠.

2. Decimal: same code point as 8480 → &#8480;. Same result as hex.

3. Named: HTML5 does not define a named entity for this character — use hex or decimal instead.

4. CSS: use \2120 in content (not an HTML entity). #point::after appends that ℠ after the paragraph text.

Pitfalls & Tips

Common mistakes when working with Service Mark.

Look-alikes

℠ ≠ ™ ≠ ®

U+2120 is service mark. &trade; is trademark. &reg; is registered — pick the mark that matches your legal meaning.

Named

No &…; name

Do not invent a name. Use &#x2120; or &#8480;.

Legal

Glyph ≠ legal advice

Displaying ℠ does not create rights. Use it only when it matches how you identify your service mark.

Fonts

Glyph coverage

Some fonts omit U+2120. Test branding typefaces, or fall back to a superscript SM if needed.

CSS vs HTML

Do not mix escapes

\2120 belongs in CSS. &#x2120; / &#8480; belong in HTML.

Semicolon

End references

Always finish with ; — write &#x2120;, not &#x2120.

Browser Support

Service Mark (U+2120) and its entity forms (&#x2120;, &#8480;, CSS \\2120) are supported in all modern browsers. Glyph coverage depends on the font.

✓ Universal encoding

Service Mark (&#x2120;)

Encode with hex, decimal, or CSS escape — or type ℠ directly in UTF-8 HTML. No named entity.

100% Browser coverage
Google Chrome Supported
Yes
Microsoft Edge Supported
Yes
Mozilla Firefox Supported
Yes
Apple Safari Supported
Yes
Opera Supported
Yes
Internet Explorer IE 9+
Yes*
U+2120 Full support

Bottom line: Prefer &#x2120; for readable HTML. Use \\2120 only inside CSS content. Do not confuse with &trade; or &reg;.

Key Takeaways

  • Unicode: this symbol is U+2120 (decimal 8480) — service mark.
  • HTML: prefer &#x2120; — or use &#8480;. No named entity.
  • CSS: use \2120 inside content for generated text.
  • Watch out: not the same as &trade; (™) or &reg; (®).

One line: U+2120 → &#x2120; / &#8480; / CSS \2120 (no named entity).

Frequently Asked Questions

Use &#x2120; (hex), &#8480; (decimal), or the CSS escape \2120 in the content property. All render ℠ when the font supports Letterlike Symbols. There is no named HTML entity.
U+2120 (SERVICE MARK). Hex 2120, decimal 8480. It belongs to Letterlike Symbols (U+2100–U+214F).
No. HTML5 does not define a named entity for U+2120. Use numeric references like &#x2120; or &#8480;.
Use it to mark a service mark for services (not goods) in branding, legal notices, and business sites. Prefer &trade; for goods trademarks and &reg; for registered marks.
HTML entities (&#8480; or &#x2120;) go in markup. The CSS escape \2120 is used in stylesheets (usually in the content property of ::before/::after). Both render ℠.
U+2120 is SERVICE MARK. U+2122 is TRADE MARK SIGN (&trade;). U+00AE is REGISTERED SIGN (&reg;). Related legal glyphs, different meanings.

Did you know?

Service Mark is Unicode U+2120 (decimal 8480) — SERVICE MARK, used for services rather than goods. HTML5 has no named entity — use &#x2120; or &#8480;. Do not confuse it with trademark (&trade;, U+2122) or registered (&reg;, U+00AE).

Next: Set Minus

Learn the HTML entity for Set Minus — next in this sequence.

Continue tutorial →

About the author

Mari Selvan M P
Mari Selvan M P 🔗

Developer, cloud engineer, and technical writer

  • Experience 12 years building web and cloud systems
  • Focus Full Stack Development, AWS, and Developer Education

I write practical tutorials so students and working developers can learn by doing—from databases and APIs to deployment on AWS.

8 people found this page helpful